IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Asia Pacific of Longines, which has roped in the Mistress of Spices as its brand ambassador.
Tourism is yet another case in point, where package tours to Venice, Switzerland & Paris are passé. Sahara Pariwar recently launched ‘Paradiso 101 Millionaire holidays’, India’s first customised luxury holidays. Subrata Roy, Sahara, Managing Worker & Chairman, Sahara India Pariwar, said, “We at Sahara India Pariwar wanted to invest in a concept that would be an out-of-world experience for the global Indian.” Paradiso’s offering ranges from family vacations to high level corporate gatherings and even to lavish weddings in villas or islands abroad. They are all set to offer a $46,000 per night on Necker Island, Richard Branson’s 74 acre private paradise in British Virgin Islands, Red Ferrari tour in Italy, South Africa’s Blue Train ride, stay at Blancaneaux Lodge owned by Francis Ford Coppola and much more! And the number of extravagant items on India’s wish list keeps increasing by the day.
the ground rules...
Indigenisation is identified by the players as critically important even in this segment. Starting from the brand ambassador to your product, everything needs to be having an indigenous Indian touch. “Our brand ambassador should be very globally accepted fashion icon and at the same time to promote it in Indian fashion, s/he has to be an Indian face & so Aishwarya,” states Claude Jaunim, Regional Manager, Asia Pacific of Longines, which has roped in the Mistress of Spices as its brand ambassador. In the same league, Swiss brand, Xylys, is banking on Mr. Iyer alias Rahul Bose & Tag Heur is counting on King Khan to do the wonders. Reasons Ravi Thakran, President, Moët Hennessy Louis Vuitton (LVMH), which owns Tag Heur, on the need for indigenisation, “Even if it’s a global luxury brand, you need to have a strong Indian brand ambassador, who’s recognised as fashion icon and at the same time, a part of your product portfolio should keep in mind the Indian market.”
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
Asia Pacific of Longines, which has roped in the Mistress of Spices as its brand ambassador.
Tourism is yet another case in point, where package tours to Venice, Switzerland & Paris are passé. Sahara Pariwar recently launched ‘Paradiso 101 Millionaire holidays’, India’s first customised luxury holidays. Subrata Roy, Sahara, Managing Worker & Chairman, Sahara India Pariwar, said, “We at Sahara India Pariwar wanted to invest in a concept that would be an out-of-world experience for the global Indian.” Paradiso’s offering ranges from family vacations to high level corporate gatherings and even to lavish weddings in villas or islands abroad. They are all set to offer a $46,000 per night on Necker Island, Richard Branson’s 74 acre private paradise in British Virgin Islands, Red Ferrari tour in Italy, South Africa’s Blue Train ride, stay at Blancaneaux Lodge owned by Francis Ford Coppola and much more! And the number of extravagant items on India’s wish list keeps increasing by the day.the ground rules...
Indigenisation is identified by the players as critically important even in this segment. Starting from the brand ambassador to your product, everything needs to be having an indigenous Indian touch. “Our brand ambassador should be very globally accepted fashion icon and at the same time to promote it in Indian fashion, s/he has to be an Indian face & so Aishwarya,” states Claude Jaunim, Regional Manager, Asia Pacific of Longines, which has roped in the Mistress of Spices as its brand ambassador. In the same league, Swiss brand, Xylys, is banking on Mr. Iyer alias Rahul Bose & Tag Heur is counting on King Khan to do the wonders. Reasons Ravi Thakran, President, Moët Hennessy Louis Vuitton (LVMH), which owns Tag Heur, on the need for indigenisation, “Even if it’s a global luxury brand, you need to have a strong Indian brand ambassador, who’s recognised as fashion icon and at the same time, a part of your product portfolio should keep in mind the Indian market.”
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
