Monday, May 25, 2009

Winners show How to beat the pants off your competition in a downturn...

The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School

First came the slowdown avalanche, they continued climbing... Then came the storm, they climbed further... Then came competitors criticising their weaknesses; but they’d reached the summit by then! B&E’s manish k. pandey & deepak r. patra closely analyse how the ‘best’ got the better of the ‘worst weathers’, and a lesson for those with ‘weak feathers’...

“Our greatest competition is with ourselves.” Or “Our greatest challenge is how to continue to provide value to our customers.” How often is it that you have heard our good ol’ CEOs utter these angelical words, and how many times have you believed them? We hear such statements, albeit rephrased in many different ways, just about all the time; and as far as believing them goes, all we can say is that being politically correct hardly remains a domain exclusive to politics!

That’s because there is no business establishment that can survive in this marketplace by just looking at the customer’s needs. A company has to view its entire business environment in a holistic context, and competition, in particular, has to be studied closely, all the time. Even as we speak, there are new competitive benchmarks being consistently set in every industry, and it’s quite obvious that all of them do not come from one company. There are precious few companies like GE, which develop benchmarks far ahead of the competition and can afford some complacence (even GE hasn’t been immune in fact!). And there are times when these benchmarks can make all the difference between winning and losing. So there is no reason to disbelieve the fact that if companies just focus on customers and turn a blind eye to competition, they are headed for testing times.

And economic slowdown is the mother of innovation. When the pie gets smaller, competitors search for newer ways to grab a greater share, and it becomes all the more important to outmanoeuvre them when and where it counts. But the key question is – what will work? What magical formula can a company use to win in the downturn, or even to insure itself better against future downturns?


For more articles, Click on IIPM Article.
Source :
IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and
Arindam Chaudhuri (Renowned Management Guru and Economist).

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