Wednesday, July 15, 2009

Another reason could be that astrology rests on a bedrock of psychology.

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Psychologist Sameer Pareikh thinks, the popularity of astrology columns is directly proportional to the level of insecurity in society. Earlier, people had their own family astrologer, but with modernization and the rise of the nuclear family, many don’t have even parents or close relatives to turn to for advice. Another reason could be that astrology rests on a bedrock of psychology.

Astrology is knocking at the doors of the universities too, In 2004, the Supreme Court approved university instruction in astrology, dismissing a petition asking it to strike down, a government decision to start graduate, post graduate and research courses in the subject.

The demand for mystical stones is also growing. From top stars like Amitabh Bachchan to a TV actor, almost all of them are flaunting the colored mystical stones in their finger.

While Sachin Tendulkar was suffering with many injuries and bad performances, he visited a pilgrim centre in the heart of Western Ghats of Karnataka, Kukke Subramanya. He performed number of rituals for overcoming ‘Naga Dosha’, which is considered as a very serious issue in traditional Kannadiga and Maharashtrian custom and Kukke Subramanya is a place to over come that ‘Dosha.’ Indian opener Robin Uthappa also followed his ‘GOD’ and did ‘Sarpa Dosha’ rituals with his parents in Kukke Subramanya. Former Indian Captain Ravi Shastri, Anil Kumble and Jayagal Srinath are also hardcore believer of Kuuke Subramanya.

These days one can talk to an astrologer as per one’s convenience, without any appointment, while maintaining privacy. The call rates are charged at Rs. 9 per minute, take advice from certified astrologers 24x7. The callers will be asked their birth date, birth time and place of birth. Following this information, the astrologer prepares a ’kundali’ and then gives a general prediction and answers specific questions, depending on the need of the caller. From career, marriage, kids, house, property and even lucky stones, complete professional advice is given by the astrologer. With Live astrology and Tarot, the traditional practices has reached higher levels using technology. Astrologer Shiv Kumar claims that he receives more than hundred calls everyday. People call even at four in the morning,”Naukari kab milegi? Ya phir yeh sab jo duniya main ho raha hai kyon ho raha hai? Kab khatam hoga? Jaise sawal zyadatar log puchatey hain..”


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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).

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