Tuesday, September 16, 2008

We still don’t feel that we made it all...

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Tell that to P. N. Dhoot and he denies that they have done much, stating, “Really speaking, we feel we started off just yesterday.

THE WINNERSQuite a stupendous journey, we would say, since 1985, when Videocon started its operations. Tell that to P. N. Dhoot and he denies that they have done much, stating, “Really speaking, we feel we started off just yesterday. We are still so young; have to make a very long drive. We still don’t feel that we made it all... We are still hungry.” That explains, in part, those large scale diversifications, which have the world staring in awe, don’t they? And as we recall from our memories of the Videocon unit in Aurangabad, we could form an instant connect with P. N. Dhoot’s statement; right from the workers who almost mechanically play their individual key role in the assembly line, trying to improve their output day after day, to the different business units strategising to out-pace the competition; to the world class cafeteria facility (where Sunil Tandon told us the same food is served to both workers & management), to even the people welcoming us at different units and ensuring we had no particular problem during our entire visit. This is an organisation that is quite obsessed with achievement, and the inspiration for that definitely comes right from the top.

Of course, one cannot deny that the company may find the going very tough in the coming time, as it grapples with competition not just in consumer durables and oil exploration, but also in the fast growing areas of telecom & DTH, where ADAG, Tata, Birla, Bharti, et al are not going to give even one inch of ground easily to this Samurai called Videocon. Of course, when queried by B&E, V. N. Dhoot expressed tremendous confidence on Videocon’s management team. How this Samurai fares in its age old battles, and of course the new ones, will be more clear as the market develops, but as we moved out of the Videocon unit at Aurangabad, we could at least vouch for one spectacular business trait that Videocon has to its advantage – a knack for identifying the right opportunities in a timely manner and also making the best of them. And we could well imagine that this knack would keep the Videocon juggernaut rolling for some time to come...


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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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