Friday, March 13, 2009

It’s not a laptop, idiot!

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Given Indian telecom’s evolution cycle, handset makers are gearing up to be more data supportive. By Surbhi Chawla


A wiseman once said, “only change is permanent.” And we couldn’t agree less, not even when we talk about the friendly device that you have in your palm most of the time – your mobile handset. Times are indeed changing, and with the consumer evolving, what we stand witness to today is a paradigm shift in consumer buying habits, which ensures that they are increasingly laying hands on handsets that necessarily possess data-capable features besides the sophistication associated with appearance! And this is how the G1 (lovingly called the Google Phone by techies) flagged off another dimension to the tale of handsets getting brainier by the day... “The G1 has the potential to bring about a paradigm shift in the handset industry and perhaps five years from now, we would be amused to think about the kind of handsets that we use today,” says Rajiv Makhani, a handset expert and anchor of the show Gadget Guru at NDTV while speaking to 4Ps B&M. The G1 was manufactured by the Taiwanese handset manufacturer – HTC in collaboration with the search engine giant Google. So what’s special and new about the G1? Well, it runs on the ‘Android’ technology, which is an open-source software and is therefore a step towards realising the device that defines future convergence.

For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

ZEE BUSINESS BEST B SCHOOL SURVEY


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