Shows like 
Jo Jeeta Wohi Superstar (Star TV), Yeh Hai Jalwa (9X) and Ustadon Ka Ustad (Sony), which have roped in winners and also-rans of previous reality shows like Ishmeet Singh, Rahul Vaidya & Rakhi Sawant amongst many, have nothing new to offer in terms of creativity. And in the comic sphere, there is Comedy Ka King Kaun (Sab TV) with the hilarious contestants of the Laughter Challenge. If Zee has Rock-n-Roll Family – a ‘unique’ dance show where three generations of a family come together, judged by celebrity couple Ajay & Kajol, then Sony too has launched Waar Parivaar on similar lines, except that here the families are singing. And adding to the glamour is actress Urmila! Same goes for Mission Ustad (9X) and Dhoom Macha De (NDTV Imagine), which are cashing in on famous singers like Kailash Kher & Jaspinder Narula. In fact, the so-called reality shows have become a hub for long lost actresses like Sonali Bendre, Raveena Tandon and even yesteryear’s actresses like Sharmila Tagore and Tanuja to make a come back.
Not only this, even our esteemed judges and anchors are raking in a lot of moolah. So once Sa Re Ga Ma ended, the musical duo Vishal & Shekhar shifted to Jo Jeeta Wohi Superstar. Even our laughing buddha, Navjot Singh Sidhu is judging Funjabi Chak De, while Shekhar Suman is currently sharing the judge’s seat with Javed Akhtar and Saroj Khan in Ustadon Ke Ustad.
The above synopsis clearly proves that the channels are just not ready to experiment with new and creative formats. Agrees noted film maker, Kunal Kohli, “The reality shows are indeed being monotonous and stretched a lot these days. But if the audiences are liking it that way, then there is no reason why channels should sway away from them.” But are audiences really liking the shows or has the fatigue set in?
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
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