According to 
TAM Ratings, last four weeks average of shows like Comedy Ka King Kaun, Mission Ustad & Dhoom Macha De stood at 0.2, 0.24 & 0.5 respectively. Though Jo Jeeta Wohi Superstar, with 2.6 rating is at the top position in its time slot, but the rating in itself is nothing to take home. This leaves us wondering, what is the real success mantra for a reality show?
Albert Almeida, Executive VP, Sony Entertainment Television, states, “Singing and dancing are an integral part of everyone’s life. But each show should have a differentiating factor and novelty of content.” Apart from that, the presentation of the show is also equally important. Mukherjea of INX feels that though entertainment is critical, celebrities add value to the show. However, she adds that “reality shows have to be more innovative to work. Newer formats should be tried.”
It would be incorrect to say that the channels are not ready to experiment. In fact shows like Big Boss and Biggest Loser Jeetega did fairly well because of the newness, which they offered to the audience. Be that as it may, it’s time that channels try newer formats, different from the run-of-the-mill singing, dancing and comedy. The industry is indeed too big and there is space for everyone to co-exist. Surviving on other’s creativity and copying show formats will certainly not help the production houses in the long run. Even RGV’s Aag, which was a futile attempt to re-make Sholay, failed miserably at the box-office. As an entertainer, the primary job of the channels is to provide fresh entertainment to the audience.
However, just like a rubber-band breaks when stretched too far; doomsday for reality, will not be too far... Unless Dr. R is able to think of a brand new aphrodisiac that is.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
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