IIPM Ranked No. 1 B-School In Global Exposre - Zee...
MONOJIT LAHIRI checks-out with the Adfrat
The Toast of the Fest! The Stars of the event! The Flavour of the day! India – with an unprecedented tally of 23 metals (including the first-ever Grand Prix, Integrated Lion & Cyber Lion) swept across all categories, and re-enforced by physical presence in all major juries – scored big, both at the hustings and the mind space of the global guru’s gracing the glamorous, glitzy and hi-profile ‘Oscars’ of the ad world! Accolades came thick and fast from hot-shots like Terry Savage (“They have done extraordinarily well this year”), Craig Davis (“brilliant ideas can come from anywhere. Bravo!”), Mark Gross (“Their work is beginning to stand out because they are getting to know more about the medium, its nuances and what should be done in that medium. They will now move only upwards …”), Rodney Fitch (“India has indeed scored very high!”) and Colleen DeCourcy (“India is already thinking on the new media as well and the creative talent is being groomed to think in that direction. That is a good sign. Clearly the expectations will be more, next time.”)
Looking back today, does all this indicate ad-India’s coming of age in the global platform? Or are these early days? Or is too much being read about a hyped firang awards, which has no connection with the ground realities defining India’s market space?
Siddhartha Roy (Executive Director, RESPONSE, Kolkata) fires the first salvo. He believes that in today’s globalised world, “Cannes is important and our work being awarded there demonstrates our worth in the international arena – reason enough to celebrate!” His main reason to rejoice however is “an exciting climate of creativity, powered by the new-age client’s genuine desire to buy into fresh, cutting-edge ideas is clearly visible. This augurs well for the future.” Equus Red Cell’s Swapan Seth is not so sure. He reckons that while modest jubilation is in order, too much shouldn’t be read into this scoring. Why? “Because, barring some outstanding (produced and released) work, Cannes continues to be claimed by … Scams!”
Ujjal Sinha (CEO, Genesis, Kolkata) however refuses to be so cynical. “Globally, India today is rocking! From DAVOS to IT, its Incredible India all the way! Cannes, sort of (appropriately) seemed to fall in line.” Sinha however cautions about getting carried away and emphasises that we have a long way to go before we consistently are able to deliver world-class communication slugs.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
MONOJIT LAHIRI checks-out with the Adfrat
The Toast of the Fest! The Stars of the event! The Flavour of the day! India – with an unprecedented tally of 23 metals (including the first-ever Grand Prix, Integrated Lion & Cyber Lion) swept across all categories, and re-enforced by physical presence in all major juries – scored big, both at the hustings and the mind space of the global guru’s gracing the glamorous, glitzy and hi-profile ‘Oscars’ of the ad world! Accolades came thick and fast from hot-shots like Terry Savage (“They have done extraordinarily well this year”), Craig Davis (“brilliant ideas can come from anywhere. Bravo!”), Mark Gross (“Their work is beginning to stand out because they are getting to know more about the medium, its nuances and what should be done in that medium. They will now move only upwards …”), Rodney Fitch (“India has indeed scored very high!”) and Colleen DeCourcy (“India is already thinking on the new media as well and the creative talent is being groomed to think in that direction. That is a good sign. Clearly the expectations will be more, next time.”)Looking back today, does all this indicate ad-India’s coming of age in the global platform? Or are these early days? Or is too much being read about a hyped firang awards, which has no connection with the ground realities defining India’s market space?
Siddhartha Roy (Executive Director, RESPONSE, Kolkata) fires the first salvo. He believes that in today’s globalised world, “Cannes is important and our work being awarded there demonstrates our worth in the international arena – reason enough to celebrate!” His main reason to rejoice however is “an exciting climate of creativity, powered by the new-age client’s genuine desire to buy into fresh, cutting-edge ideas is clearly visible. This augurs well for the future.” Equus Red Cell’s Swapan Seth is not so sure. He reckons that while modest jubilation is in order, too much shouldn’t be read into this scoring. Why? “Because, barring some outstanding (produced and released) work, Cannes continues to be claimed by … Scams!”
Ujjal Sinha (CEO, Genesis, Kolkata) however refuses to be so cynical. “Globally, India today is rocking! From DAVOS to IT, its Incredible India all the way! Cannes, sort of (appropriately) seemed to fall in line.” Sinha however cautions about getting carried away and emphasises that we have a long way to go before we consistently are able to deliver world-class communication slugs.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
